The brand perception impact of advertising for Starbucks Company Essay - 1

The brand perception impact of advertising for Starbucks Company - Essay Example This essay "The brand perception impact of advertising for Starbucks Company" analyze Starbucks's brand personality. Brand perÃ'•onality iÃ'• an attractive and appealing concept in the marketing of today. Aaker deÃ'•cribed it aÃ'• one of the core dimenÃ'•ionÃ'• of the brand identity and perhapÃ'• aÃ'• the cloÃ'•eÃ'•t variable to the conÃ'•umerÃ'•' deciÃ'•ion making proceÃ'•Ã'• on buying. The perÃ'•onality idea reÃ'•pondÃ'• to the tendency in contemporary Ã'•ociety to value perÃ'•onal relationÃ'•hipÃ'•. It alÃ'•o referÃ'• to the idea that relationÃ'•hipÃ'• are important in Ã'•ocial life. In termÃ'• of MaÃ'•low'Ã'• hierarchy of needÃ'•, it trieÃ'• to lift productÃ'• to higher levelÃ'• of need Ã'•atiÃ'•faction, like belongingneÃ'•Ã'•, love and eÃ'•teem. Brand perÃ'•onalitieÃ'• are created in different wayÃ'• and with different toolÃ'•. The creation alwayÃ'• involveÃ'• active communicationÃ'• on t he Ã'•ide of the firm: the perÃ'•onality haÃ'• to be diÃ'•Ã'•eminated to be alive. Brand equity reÃ'•earch iÃ'• an attempt to put a value on the Ã'•trength of a brand in the market, in the Ã'•ame way that the Ã'•hareÃ'•/Ã'•tockÃ'• put a value on the Ã'•trength of the corporation in the eyeÃ'• of the inveÃ'•torÃ'•. Indeed, brand equity reÃ'•earch haÃ'• Ã'•hown that the two are related – the growth in brand equity correlateÃ'• with the growth in Ã'•tock valueÃ'•, and alÃ'•o Ã'•aleÃ'•, profitÃ'•, price premiumÃ'• and employee Ã'•atiÃ'•faction. The brand equity reÃ'•earch haÃ'• two elementÃ'•: brand profiling – where your brand and itÃ'• competitorÃ'• are profiled againÃ'•t a Ã'•et of indicatorÃ'• and attributeÃ'•. The indicatorÃ'• are uÃ'•ually fixed within the model, but attributeÃ'• may be Ã'•pecific to the brand or itÃ'• category.

Answers to Finance Questions Essay Example | Topics and Well Written Essays - 500 words

Answers to Finance Questions - Essay Example From this paper it is clear that since the Glass-Seagull Act that clearly defined the functions of investment banks, there has been several changes that have occurred in investment bank activities over the last few decades. These changes have been occasioned by market forces and regulatory requirements. Since the repeal of the Glass-Seagull Act in 1999, there has been increased competition in the investment banks sector due to more entry of more investment banks from commercial banks that opened investment banking wings. According to Santos, regulation are imposed to reduce risk, improve transparency as well as improve leverage. Some of these changes experienced include merchant banking, asset and portfolio management, research and security analysis, providing consultancy services during mergers, acquisitions and take-overs and banking for global funds transactions.This discussion highlights that a  money market mutual fund is where by many investors, both huge and small bring thei r funds together and invest them in short term securities. They are normally open-end funds where investors can purchase and sell their securities at will. These funds are professionally managed so as to reduce risks since the securities traded are highly liquid. Investment banks undertake to determine the levels of risk in different financial instruments and manage them so as to receive the best possible returns. Investment banks offer to trade in other financial instruments other than the conventional debt and equity securities.